Latest Report
The 2026 State of SEO: 7 Key Findings From Our Annual Report
We analyzed performance across 200+ client campaigns and thousands of SERPs. The headline: search didn't die. It fractured. Here's what's actually moving rankings now, from AI Overviews stealing clicks to why intent beats volume every time.
Read the reportOn Generative Engine Optimization
How Each AI Engine Decides What to Cite
Five engines, five citation logics. The engine-by-engine breakdown — and the one move to make on each.
Read moreHow AI Engines Find and Recommend Local Businesses
ChatGPT leans on Foursquare, Perplexity on Yelp, Copilot on Bing Places. The engine-by-engine map of where AI gets its local data, and exactly what to claim.
Read moreHow to Appear in Google AI Overviews
The AI Overview now sits above organic result number one. Here's how Google builds the answer box, and the seven moves that get your pages cited inside it.
Read moreGenerative Engine Optimization: Why AI Search Is the New Front Page
ChatGPT, Perplexity, and Google's AI Overviews now answer the question before a user ever clicks. If your brand isn't in the answer, you're invisible. Here's what GEO is, and why it's not optional.
Read moreHow to Get Your Brand Cited by ChatGPT, Perplexity & AI Overviews
Getting recommended by an AI engine takes structure, authority, and clarity, not luck. Our eight-step playbook shows how to become the source these models quote.
Read moreThe GEO & AI Search Glossary
GEO, AEO, AI Overviews, citation share, entity SEO, llms.txt: every term that matters in AI search, defined in plain English you can quote.
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